Wonder bread took over the streets of New York, celebrating its diverse communities.

Wonder bread customers are passionate about the brand and introducing buns and rolls into the portfolio was key. BrandCottage helped support urban distribution in New York with a multi platform outdoor campaign the included the Mets Stadium signage, street furniture, buses, and urban walls throughout New York, where we entrenched the brand into the communities. To further our good will in the community, we donated an Urban Board and partnered with an after school arts program that supported under-served children. We worked with our Outdoor partner to help the kids create their own interpretation of Wonder Bread and New York.