The bread aisle of a supermarket is often referred to as the “zoom aisle” as shoppers move through quickly, often grabbing lowest priced items. For many years, BrandCottage has helped Flowers Foods build a deeper brand link with consumers and achieve a high level of awareness at shelf. BrandCottage collaborated with the creative team to marry the medium and the message on high-impact outdoor in new markets, generating new brand impressions in new markets.
