The Team
BrandCottage utilizes the power of our knowledge and expertise to deliver personalized, specific solutions for each client.
Patricia Wilson
Founder + CEO
Patricia Wilson, founding partner and chief executive, has been at the forefront of media investment for over 30 years. With a deep understanding of the ever-evolving media landscape, Patricia has held key executive positions at renowned agencies such as Ogilvy and Mather, Young & Rubicam, McCann, Della Femina, and Omnicom Media. Prior to founding BrandCottage, she served as Chief Marketing Officer at BrightHouse. Her extensive client portfolio spans Automotive, CPG, Travel, Healthcare, Pharmaceuticals, Restaurants, Technology, and Retail. Patricia has worked in major markets including Los Angeles, Atlanta, Detroit, New York, and Phoenix. At BrandCottage, she leads as the Media Strategist, driving innovative media solutions for our clients.
Elaine Cheedle
Partner, Director of Media Services
Elaine Cheedle brings over 25 years of media experience to her role as Media Services Director at BrandCottage. She expertly oversees integrated media strategies, ensuring our clients receive top-tier media planning and execution. Elaine's background includes client-side roles as Media Director at Cadbury Schweppes, managing brands such as Snapple, Mott’s, Trident, and Sour Patch Kids, as well as agency-side leadership at ZenithOptimedia, where she guided the Nestlé Beverages, Nestlé Nutrition, and Purina accounts. Her diverse category experience includes Consumer Packaged Goods, Finance, Travel & Tourism, Healthcare, and Retail. Elaine is dedicated to providing hands-on strategic and tactical guidance to all BrandCottage clients.
Ushma Patel
Digital Director of Operations
Ushma Patel offers over 20 years of marketing expertise, excelling in developing and executing strategies that drive client differentiation and success in various industries such as Automotive, Finance, Retail, Travel, Telcomm and CPG. As a former Group Account Director at Alloy Marketing, Ushma led a team to craft innovative strategies that set clients apart from the competition. In her role as Assistant Vice President at Ansia, she played a pivotal role in digital technology development, leading client partnership teams, achieving year-over-year retention, and meeting revenue goals for tier 1 brands and their retailers tier 3 performance objectives. Ushma's extensive experience includes creating integrated marketing strategies, paid media campaigns, and content development and leveraging multi-channel marketing strategies to enhance brand awareness and engagement, with a strong focus on owned and paid channels, content creation, and marketing measurement.
Susan Retherford Miller
Director of Broadcasting
Audio and Video Investments Passionate about making every investment count
Emily Weaver
Associate Director
With an expertise in Meta, gathering data and insights to inform media investment strategies
Emily Heslin
Senior Manager
Meta-certified, with a mastery for customer acquisition and integrated creative best practices
Rachel Buccarelli
Associate Director
with knowledge across-the-board on all things media and client related