BrandCottage Launches Nature’s Own Media Campaign

b9d850f56afe2ea652cb9d37842d8a58

Excited to share our latest campaign launch for client Flowers Foods. Fun whimsical outdoor boards for America’s favorite bread, Nature’s Own. Creative execution by Scout Marketing, Inc. in Atlanta. BrandCottage handled all integrated marketing including outdoor, digital, video, and print.
b9d850f56afe2ea652cb9d37842d8a58

BrandCottage to Handle Media Planning and Buying for Nature’s Own, Wonder, and Cobblestone Bread Co.

We are honored to be named Media Agency for brands Nature’s Own, Wonder Bread, and Cobblestone Bread Co.  BrandCottage will oversee integrated media planning and buying across all platforms, including traditional media, digital media, mobile media and social media. It’s a huge honor for us to be trusted with such iconic brands, Nature’s Own and Wonder Bread, and to be part of  innovative marketing around Cobblestone Bread Co.

wonder-breadWe look forward to working with our media partners on these brands.

wonder-breadcobblestone-bread-coNatures-Own

 

 

 

 

See the press release here:

http://www.prnewswire.com/news-releases/scout-selected-as-agency-of-record-by-flowers-foods-for-natures-own-wonder-and-cobblestone-bread-co-brands-300051366

 

BrandCottage adds Ushma Patel to Oversee Digital Strategy.

BrandCottage is excited to announce the addition of Ushma Patel to our team of media experts. Ushma has over 10 years of media planning/buying experience and spent much of that time in the digital arena. Ushma was most recently digital marketing … [Continue reading]

Inconsistent Brand Strategy on Facebook Leaves Marketers Frustrated

What’s up with Facebook? Those in branding and marketing are probably counting the days when yet another change to the social network will leave us puzzled…and frustrated. When Facebook recently moved away from its fan-based organic approach … [Continue reading]

Visual Content Widens the Branding and PR Gap

The line between advertising, branding, marketing and PR may appear blurry to some, but I believe clarity has arrived. Interestingly enough, it is the disruptive visual platforms Instagram and Pinterest that are bringing clarity to the overall … [Continue reading]

Watching Programmatic Advertising Grow Up

It’s not commonplace in the marketing world because it’s too confusing. That’s the conclusion I have drawn about programmatic advertising, which is defined simply as an automated process to buying online ads. Think Amazon or e-Bay. Marketing … [Continue reading]

Kicking Around Digital Ads at the World Cup

The 2014 World Cup is just around the corner, and there are some creative digital forums that sponsors and advertisers are beginning to launch. The world’s largest sporting event kicks off in Brazil’s capital city of Sao Paulo on June 12, and runs … [Continue reading]

Tide’s Colorful Twitter Celebration of the NFL Draft Shines

Clean, crisp, and colorful. That’s how I like to describe the creative and collaborative approach that Tide has taken in its sponsorship of the National Football League draft. The recent draft in New York featured a beautifully orchestrated … [Continue reading]

3 Ways to Keep the Real Score in Social Branding

Too many marketing, branding, and advertising pros are going into social campaigns with a lot of information, but are confused when asked the following fundamental questions: Why are you conducting this social media campaign? How will you know … [Continue reading]

How Big Brands Are Using Apps to Reach Consumers

Several big name brands are turning to mobile messaging apps to touch consumers. In February, Facebook announced the acquisition of WhatsApp for $19 billion. That’s when advertisers began paying close attention. Apps such as Snapchat, Kik, … [Continue reading]

Big News! The Small Screen is not Shrinking

Despite conflicting opinions and research, millennials continue to watch a lot of Television. Yes, TV viewership among young adults has lessened over time…but the decrease isn’t significant enough to warrant widespread panic. There’s also no need to … [Continue reading]

5 Tips for Media Sellers

(Editor's Note: The original version of this article was published on MediaLifeMagazine.com on February 1, 2013) I would wager most media buyers and sellers would agree that the ad buying process has become more diffucult in the past five years … [Continue reading]

4 Topics Every Marketing Pro Must Embrace

The advertising and marketing arenas are bursting at the seams, and for good reason. The transformation of consumer behaviors based on technology are exciting…and yes, sometimes chaotic. Are you keeping up with the trends, twists, and turns?  Here … [Continue reading]

Chasing Facebook: Google+ is Pacing Itself to Top Facebook in Social Media Growth

You may have noticed that it’s difficult to get a good read on Google+. You either love it or hate it. There’s no middle ground. Is it fair to call Google+ a ghost town when there are 343 million users, making the network the second largest behind … [Continue reading]

How 2 Brands Walked the Talk of Ad Innovation at SXSW

“Keep Austin Weird” bumper stickers have once again attracted the flamboyant and nerdy to the quirky capital city of Texas. ‘South by Southwest 2014’ kicked off on March 6th, and is keeping Twitter, Instagram, and other social channels popping with … [Continue reading]

The Evolution of Marketing and Advertising: 10 Insights From Brand Stars

The Association of National Advertisers (ANA) Brand Masters Conference has left marketing, branding, and advertising professionals feeling energized about the coming months. The event, held in Hollywood, FL from February 26-28, is considered the … [Continue reading]

5 Essential Branding Questions About Google and comScore’s New Partnership

Score one for instant gratification in the measurement of digital advertising. Google has announced an agreement with global ad metrics firm, comScore. The plan:  Google will integrate comScore’s measurement platform, Validated Campaign Essentials … [Continue reading]

Social Media Should Not Be A Stand Alone Brand Tactic

Everyone knows we trust our friends' opinions more than we trust brand advertising. So naturally brands are testing social media to learn how best to create brand advocates.  A CMO said to us recently, "If we can get our  FaceBook fans to tell … [Continue reading]

Staving Off the Drama of Net Neutrality

Network neutrality may bring the fast lane to some but it can also lead to a slow and painful existence to advertisers who provide content. The Federal Communications Commission has approved a first-step towards net neutrality, which would offer a … [Continue reading]