4 Topics Every Marketing Pro Must Embrace

Trends twists turns editedThe advertising and marketing arenas are bursting at the seams, and for good reason. The transformation of consumer behaviors based on technology are exciting…and yes, sometimes chaotic.

Are you keeping up with the trends, twists, and turns?  Here are some recent news stories that amplify the shifts in consumer marketing.

Advertising

Long-Form Digital Ad Views Skyrocket

Tumblr: Yahoo Overhauls Advertising Model to Leverage ‘Data Insights’

Dermablend Moves Beyond Shock and Awe of Zombie Boy for an Emotional Connection

Online Auction Site Ganklt.com Expands National TV Media Buys

Facebook to Marketers: Expect a Drop in News Feed Distribution

Brand Voice and Engagement

Big Opportunity for Social Media Campaigns with Emotional Appeal

Can a Payment Tech Company, Visa Canada, Create a Buzz and Shift Consumer Spending Habits?

Is Nike Paying Too Much for Superstars and Endorsements?

Future of Brand Marketing/Tech/Mobile

Mobile Startup Jana Launches New Tool to Reach Next Billion Consumers Via Mobile

Apps: The Future of Marketing

Mobile and the In-Store Customer Experience: How ‘Showrooming’ is Helping…or Hurting

Social Media Marketing Tips for Highly Regulated Industries

Visual Hashtags and Big Brands

Metrics

In Defense of Advertising’s Gross Rating Point

Trends to Act Upon: Avoid the Vortex of Valueless Marketing Metrics

Finally, Chobani Yogurt’s Chief Marketing and Brand Officer Peter McGuinness says that part of marketing is innovation. “You have to keep pressure in the marketplace to keep things exciting.”

About Patricia

Patricia Wilson is president of media agency BrandCottage.
Specializing in cross-platform media plans for brands and companies.

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